The roots of Cali Jewels trace back to 1990, when Mr. Vallabhbhai Bhikadiya founded VB Gems—a humble gemstone business built on integrity, precision, and global vision. With just a small team, Vallabhbhai spent years traveling across Belgium and Paris, studying craftsmanship, understanding markets, and building lifelong client relationships. As VB Gems began to grow, Mr. Rameshbhai Goti joined the company, helping it expand its reach and reputation. After Vallabhbhai’s passing, Rameshbhai took charge as Director, guiding VB Gems with the same values it was built upon. In 2014, Mr. Dharmeshbhai Bhikadiya, Vallabhbhai’s son, entered the business as Managing Director, bringing innovation and a modern approach to match international standards. Under their leadership, VB Gems became a trusted global manufacturer—serving over 60,000 customers and employing more than 500 skilled professionals worldwide. By 2022, after exploring opportunities in the United States, the team saw a growing need for a modern jewelry brand that combined manufacturing expertise with global design sensibilities. That vision took shape in 2024 with the launch of Cali Jewels. Cali Jewels represents the next chapter in the VB Gems legacy—a brand where craftsmanship meets creativity, and every diamond, whether natural or lab-grown, reflects decades of passion and precision.